Myanism
A Product Designer - Marketer - Passionate About Ideas - UX Researcher & Coacher

thoughts

nothing personal

ZALORA VIETNAM - THE START

To a lot of people, starting off with designing banners sounded like no big deal, and at one time I did think like that too, until I realized the importance the works heavily rely on us for these departments: Marketing, Production, Buying, Buyer, Branding, PR, and Partnership Team to have the sells coming in, the traffics coming through the banners, and somewhat how the banners look like can affect the buying decisions of online customers.

Zalora was one of the first companies I applied for a job after decided to put on hold my college life in Multimedia Design & Communication at FPT ARENA MULTIMEDIA.

I had the chance to work on all sort of works that art & creative related. I was graceful of the fact that I am able to try things out and get things done as I learnt in real experience. At Zalora, I was under supervision of Chou Le, one of the most impactful people in my career. She was creative, smart, quick wit, great communicator and supervise me with wisdom and kindness. With Chou, I was helping her handle the work that is utmost important for any e-commerce company: creating banners that sell.

To a lot of people, starting off with designing banners sounded like no big deal, and at one time I did think like that too, until I realized the importance the works heavily rely on us for these departments: Marketing, Production, Buying, Buyer, Branding, PR, and Partnership Team to have the sells coming in, the traffics coming through the banners, and somewhat how the banners look like can affect the buying decisions of online customers.

To realize that, I put a lot of efforts in learning Chou working with Regional team. Both Chou and I sit in Vietnam, but we worked with the whole Marketing team in Singapore for the tasks delivery and request information. To be completely honest, Chou was an awesome negotiator at work, she looked for the most effective ways to get things done for both sides and never said No to any request from any team, unless it's out of her expertise. From that, I understood how high of the expectations the design team was handled to not to create banners that wasn't just fashionable, fitting brand guidance of regional team, but also must be sellable by intuitively and carefully chose the products that must look desirable to myself, then I could confident about those banners when were distributed on Google Ads Networks or Facebook would be a clickable banner. It's all about convert those who haven't been on the site to be prospect leads and also reminding the converted customers to have a look at new products we had the buying team brought in everyday.

My workload at that time were fixed with 7 packages of banners, each package will have 4-7 banners in different sizes sharing same style to convert. I had 8 hours a day at work.

At first, it was ridiculously challenging for me as there was a lot of revision back and forth on the text arrangement, picture distribution, price emphasize, sale off emphasize, or the banner must be creatively decorated to suit with special occasions of Malaysia, Thailand, Singapore, Vietnam, Indonesia countries. I was exhausted with the challenge, but I never felt tired going to work, I felt tired at the end of the day.

And that was a good sign.

The job required a lot of communication back and forth between Chou, Kern Ho (Regional Marketing Manager), another Marketing Girl sat in SG, Sam Moss also sat in SG, and me for the banners delivery. The team was extremely supportive, we communicated effortlessly with the guidance of Chou for Graphic Team side to meet the expectations of Regional team. I slowly learned from Chou how to minimize the efforts yet maximize the outcomes. Later on, all the banners we worked on together were having high performance score, high CPI, high CPC, high CR.

From then I was extremely happy going to work knowing they key of creating the sellable banners and to produce in mass quantities without having the qualities neglected.

That was the first time in my life I understood this saying “If you can not achieve such small things with dedication, don't expect yourself to do big things and have big dreams”.

Late October 2013, Chou quit Zalora, I was moved to Local Design Team and offered the position Lead Graphic Design at the age of 18.

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But I knew myself I was not there just yet, I also knew that I wanted to learn from Chou. I decided to turned down the offer, never regret a day about it, yet I truly appreciate what Zalora offered me to stay and contribute.

However, I found myself I wanted to work for Startups. I started a new journey at OakClub, a dating app, funded by Glass Egg Digital Media. Chou and I were starting together a new journey, with excitement and no hesitation or worries about where it would lead us to.

My decision was right, and I appreciated everything I had learnt at Zalora by working directly with both Regional team and Local team.

I left Zalora with a new passion: Digital Marketing and Branding.

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At the time I also had some banners collaborated with Rakuten, which illustrated maybe the best of all the banners I had an opportunity to learn to design, which the objective: this banner must be sellable

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OAKCLUB-valentine-skinny-noCTA.jpg
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