Myanism
A Product Designer - Marketer - Passionate About Ideas - UX Researcher & Coacher

thoughts

nothing personal

UX WRITING - CAN A BUTTON BE EMOTIONAL?

Nowadays people get bored with the Call To Action button with wording like “click here”, “click now”, “click”.

Myan on Medium.

Oct 28, 2018

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UX writing is the practice of crafting UI copy that guides users within a product and helps them interact with it. UI copy includes buttons and menu labels, error messages, security notes, terms, and conditions, as well as any instructions on product usage.

Which one is funnier? Which one will make you want to sign up to get real-time updates about what matters to you?

Nowadays people get bored with the Call To Action button with wording like “click here”, “click now”, “click”.

The unsuccessful rate of those buttons are high, then why?

Product Designers should know the only power we have is persuasive power over audience’s choices. Using word and phrases like “Do Whatever Now” sounds more like a command than an awareness of action users will have to decide. Anyone loves command except for your boss? Me.

There are tips & tricks to make things go the way we want, the solution lies in how we see the situation and find the most unconventional ways to make user experience itself or the content in it winnable in users’ decision making process, also, leads to the results we expect.

Discomfort in the way users feel when interacting with your app is all we as product designer have to avoid at all cost. Now it can be the UI, it can be the UX, but if you ever think of communication in-app is what makes users unconsciously feel irritated?

The words like Yes and No used frequently as confirmation or deny button sometimes make users feel like interacting with a robot, AI now even more clever in answering question. Those Yes and No buttons usually used for designs like: terms and conditions, new updates announcement, etc.

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If you want users leaning towards a decision and action that designed to be a “Yes”, or a “No” and without hesitation, we immediately put a button Yes, No into the design, then honestly to tell you: it’s too blunt, too boring. It makes users feel like they interact with robots, not an app that supposed to be user-friendly. Oh, user-friendly involves communication between product and end-users, now you understand.

Instead, using words like suggestions below if your feature needs a design for an announcement, you want users go for the confirmation button (accepting with full consence) more than deny button (deny with full consence), continue button (move forward to another behavior, knowing what users know now), etc…

FOR YES/NEXT/CONFIRMATION BUTTON SUGGESTIONS:

  • I Agreed, Totally.

  • For More Information.

  • Want To Find Out?

  • What’s It?

  • Let’s Explore.

  • Join Us.

  • Like To Know More?

  • Get To Know Us.

  • New Things Await.

  • Show Me More, Please.

  • How To Get Them?

  • This Is For You.

  • Need Us?

  • Show Me How.

  • Continue, please.

  • What’s Next?

  • Are We A Good Match?

  • Don’t Miss Out On Us.

  • Never Say No

  • New Things Await

  • Start Your Project Today

  • We Are Here For You.

  • Your Next Challenge

  • Show Me How

  • Stay Updated

  • Get Started

  • Join Us Today

  • Stay Special

  • Today’s Special

  • I Said Yes

  • It’s Approved

  • Go & Get It

  • Start Our Journey

  • Discover Us Today.

  • You Might Be Interested.

  • For More Interesting Stuffs.

  • What’s Behind?

  • Find Us Useful?

  • Keep Up With The Trend.

  • Start Today.

  • Are You Curious?

  • One Click To Happiness.

  • We Are Here For You.

  • Buy More For Less.

  • Follow Your Heart.

  • Make A Decision Today.

  • Start Fresh.

  • Take Action Now.

  • Yes Is The New Confirmation.

  • Need Explanation?

  • What Is That?

  • Here Is Your Challenges.

FOR CANCELATION/NO BUTTONS SUGGESTIONS:

  • Cancel Anytime

  • Say No If You Feel Like So

  • It’s Not OK For Me

  • I Don’t Belong

  • No, Not For Me

  • I Can Not Move Forward

  • I Changed My Mind

  • Maybe Later

  • Not Now

  • I Don’t Think So

  • This Is Not For Me

  • I Look For Another Option

  • I Want To Quit

  • I’m Quitting

  • Nah, Nope

  • I Don’t Feel Like I Want To

  • I’m Not Ok With This

  • Goodbye

  • Strongly Disagreed.

  • It’s Ok To Say No

  • Not Today.

etc…

Why we even need to do so?

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I believe with those wording tactics that helps bonding users and the product to communicate like human-beings. I like it when the app talks to me as if she is a friend, offering me things, telling me stuffs, showing me there is more to just “Yes”, “Next”, and “No”. The answer she provides always gives you some context of her/your personality, which I believe indirectly increases rate of stickiness to the product.

Brand Manager will need to be the one seeing this issue first as this is the way your Brand, not just Product alone, communicates with your users and target audience segments. Of course it depends on what type of product and brand to judge, but if there is no humour to your application, life will be so boring your app might get ignored.

Product Designers, if you see it and no one sees it, all you need is to show how important it is and how much of the potential in can helps to retain users. These can be not just helpful for users when making decision in app, but also to bring the human touch to products, somewhat make it friendlier to the people you need to prove (or approve your design): Brand Manager, Founder, Product Manager, Marketing Director, Steak-Holders, etc…

People sometimes find it is more interesting and engaging when they see a button or an experience that give them feelings of talking to a friendly application, feeling of excitement before they explor new things in-app, making users feel smarter as they will decide to take any information, making them feel like moving forward will be all fun, making them feel better saying yes, feel good saying thanks. It’s all emotions that trigger an action in a small application screen. Objective is always to make users stick around, hooked to the app and feel like tomorrow I will delete other apps for more spaces, but not the app that communicate to me like a friend.

Sometimes being interesting and hilarious are the key factors when it comes to retaining users.

CTA nowadays should be called “Courage to Action”.

Be creative, approach situation differently, find the unconventional ways to help users make decision in-app as easy as a friend.

People love new fresh things, when communication is all it takes, at least those suggestions make them feel creative, smart, friendly, warm, understood and in control of why they do what they do.

Hope we all see things differently to approach product design in new perspective, solve problems quickly with effective and persuasive solution, to all: Steak-Holders, and End-Users.

Inspired by a Quora question. Thanks for your question that gives me new perspectives.

Myanism.

Myan Nguyen